NFT, a digital craze has taken over the world by storm. Some say it is timely, while others call it the future of the art world. 

NFTs have indeed revolutionized the art world by empowering various small artists, musicians, and other creators to make a name in the industry. However, with NFTs’ increasing popularity, the competition between creators has also increased. 

In a marketplace where dozens of NFT collections drop almost every week, how can you make a breakthrough? The best way to do it is to find platforms where users are highly invested in NFTs and cryptocurrencies.

If you have previously promoted your art on the internet, you might be familiar with some platforms like Twitter, Instagram, Facebook, YouTube, TikTok, and Discord. Some of these platforms are the driving force behind the NFT’s popularity. 

Approaching the audience on these platforms is easy if you know your target audience and have a planned roadmap to promote NFT art collection.

You might be wondering, with so many options, which platform should you choose to promote NFT collection? Many people consider Twitter as the top platform to promote NFT art collection, but we believe Discord is the biggest platform for NFTs.

What is Discord?

For those who are unfamiliar with the platform, Discord is a VoIP social platform where people can do instant messaging and hang out. It has thousands of servers that users can join based on their personal interests. The members in a Discord server can voice call, video chat, do a live session, and share information. 

Unlike other social platforms, it brings like-minded people together without any other interference. 

Why should you promote NFT collection on Discord?

Thousands of NFT influencers and creators exist on various platforms; however, every profile mentions their Discord server link. These links redirect you to their official servers where the influencers post new content, announce NFT projects, hold live sessions, chat with fans, and announce events.

Every NFT creator is part of the community, and every new piece of news breaks on these servers first before reaching the internet. 

Furthermore, NFT enthusiasts always buy their NFT collection through Discord. Due to the focused servers, they find them more valuable and trustworthy. 

With the whole target audience on the platform, why would you waste your time on other social media platforms? You can always promote NFT art collection through Discord servers and then create a social media presence. This strategy is a more solid and effective way to make a breakthrough in the NFT marketplace and successfully sell your art. 

How to promote NFT collection on Discord?

Before you drop your NFT collection, it is important to promote it and build an audience that anticipates its launch. 

Many NFT creators struggle to promote NFT art collection on Discord; some spam links and get kicked out, while some even hesitate to join one. Promoting the NFT collection on Discord is easy if you have the right strategies in mind. 

Here is a step-by-step guide on how you can attract eyes to your NFT collection on Discord:

Make an account

The most basic step is to create an account with an original name. You can use a unique creator name or your own name, but make sure you consistently use that name everywhere you promote.

Join servers

Joining servers is really important. You can join as many as you want, but remember to keep up with everyone so you make your presence known. 

You can find server links on big Twitter or Instagram profiles, they always have a discord link mentioned that you can click to easily join. Make sure to join servers relevant to your NFT collection to gain a target audience, but it’s not necessary. 

Interact first, then promote

You cannot expect people to start buying your NFT collection if you only come in to promote and not interact. Find new people to converse with, especially those who have similar interests. 

Once you know enough people, you can start promoting.

Attend events

Many discord servers hold member events to showcase NFT collections. You can take the opportunity to participate in them and promote NFT art collection. If there is a live session or a discussion panel, attend them as well. 

These events are usually your gateway to selling your art and building value to your name. 

Speak your mind

Sharing ideas and discussing the latest news attracts people to you. Your main aim as a member is to bring people toward you and that only happens when you have something refreshing to say or new ideas to share with others.

Never be afraid to share your ideas on the Discord servers; it will make you look more authentic. 

Start promoting

Two weeks before the official launch of your NFT collection, start promoting on the Discord servers. Send links to chat every two or three hours to make sure everyone on the server knows about it. 

You can hold sessions to discuss the concept and inspiration behind NFTs to develop interest. 

Once the launch date arrives, send links again to the servers. Even if no one interacts with those links, the members will still be aware of the launch and you can consider yourself successful in promoting your NFT collection. 

Final thoughts

Discord might not be well-known to the general public; it is still a common platform among the NFT community. 

Promoting your first NFT collection is never perfect; you are bound to mess up. So, don’t dwell on failures and focus only on building your brand. Once you have acquired the art of promoting the NFT collection on Discord, other social media platforms will be easy. So, make a Discord account and start promoting your NFT art collection today!

More information, nftstudio24.com